CEO Message

Dear See’s Family,

As we continue to manage through these unprecedented times, the health and safety of our employees and customers remains our top priority. As a See’s customer, you know we’re focused on making the best candy possible and caring for our customers. One of the best ways we can do that is to make all the necessary improvements to ensure we’re living up to your expectations in every aspect of how See’s operates.

“Quality Without Compromise” is our longstanding motto, and that stands true now more than ever. See’s has always believed in delivering the freshest, most delicious candy possible, in the best way we know how. Because we make pretty much everything we sell, we have two really important workplaces to get right—our manufacturing and packing facilities and our retail shops. Because we won’t cut corners, and because our employees are like family, we meticulously worked through every step in the process to make sure we’re safe before we’ll reinitiate production or open shops.

We are excited to share that we have recently reopened our San Francisco and Los Angeles candy kitchens. While this means we are now able to safely make our candies, you can almost say we are starting from scratch. Your tried and true favorites may not be available immediately, but the recipes and care we put in to making every piece is exactly the same. Please don’t despair... while these adjustments are necessary as we slowly reopen, we have not discontinued any items. We may not have everything in stock, but this is a great time to try a new flavor and explore our assortment. (Trust us, they’re all great!)

In addition to making candy again, we launched a convenient way to shop with contact free pick up we call Click... Pick... & Go! Currently, at select locations, you can order online and pick up at a participating shop. We have designated pick up areas located just outside the store that supports safe social distancing for you and your favorite See’s employees. We will continue to roll this out to more locations, and our goal is to open Click... Pick... & Go! in as many locations as possible. Please visit pickup.sees.com to see if there is a location near you.

If your local shop isn’t offering pick up service, we ask for your patience as we are working hard to make fresh candy and get our associates back into our reconfigured shops. In the meantime, our website will continue to offer shipping promotions throughout the summer. Delivering delicious chocolate in the warmer weather takes extra care and packaging, including ice packs and insulation, to ensure that your candy arrives at your doorstep exactly as you have come to expect from See’s. Those additional measures do add weight and cost to packages, but we are continuing to find ways to provide even more promotions this year, and to give you opportunities to try products that may be shipped without the additional packaging and cost.

When I started with See’s I set a goal to get to each and every store, which is nearly 250. Before this event changed our lives, I was able to visit just over 200 in a little over a year, and I enjoyed every one. I was able to support the best team in retail, talk with great customers and taste (devour) the most delicious candy you can find anywhere. I learned many things on that journey, but the most important lessons were: you want your See’s Candies, and you also want to see our smiling and fantastic team.

We appreciate your patience as we re-start this grand business so we can serve you even better in the years to come. We hope to either delight you by bringing joy to your doorstep or by seeing you pick up your treats at one of our stores.

Dear See’s Family,

In these uncertain times, See’s is focused on taking care of our people and being of service to our communities. We wanted to provide you an update on when we will resume operations and the work we have been doing behind the scenes to operate safely in the meantime.

True to See’s—Being a part of an organization that is nearly 100 means that a lot of good decisions were made long before you ever showed up. Smart people wrote and lived by our motto: “Quality Without Compromise”—and, we still mean it as much as ever.

And so, because we have made the decision to be cautious and honor both our employees to stay home, and government officials who directed us to only go out if necessary, this chapter in See’s history has meant that we have been closed for the longest period in our history. The closure happened during a major holiday, Easter, for you and your family. We are working hard to be safe, so we don’t have to miss another one.



While we aren’t alone in not having answers, I am pleased to say we have a better sense of where we are going. Since March, we have reconfigured how we make and sell candy. Our production floors have fewer people making and packing our candy with care. We have taken the past few weeks to review all of our operations and ensure we can work safely in all aspects of our business.

Opening, But Slowly—The majority of our shops are still closed, but we have tested opening a few with minimal hours as we retrain for safety. You will still hear a cheerful “Welcome to See’s!” but customers now pick up candy at a safe distance and see the smiling eyes of our associates over the masks we now wear. It may be different, but we are as thrilled to see you, as you are to see us.

Shortly after we send this letter, we intend to resume selling through www.sees.com. Because we only make fresh product, and we have limited supplies, we ask for your patience as we ramp back up. After not being able to support your Easter traditions, we want to be there for you for Mother’s Day, birthdays, cravings days, and every day in between. Keep an eye out for a follow-up email from us.


Of all I have seen that tells our history, this paragraph is among the best in summarizing what it is like to work for a company that simply will not compromise.

We hope you and your loved ones are well, and we hope to see you in a shop later this year or to serve you through sees.com in the coming weeks.

All the best,

Dear See’s Customers,

See’s turns 99 this year, and we are proud of our legacy. That legacy includes our employees, our customers and our longstanding mantra of Quality Without Compromise. Those years provide a proven track record, that is longer than most, of operating safely, providing a great product and having a fantastic workforce with years of dedication to you, our customers.

Current events around COVID-19 have been a top priority for all aspects of See’s operations. See’s Candies are American-made in San Francisco and Los Angeles, so the impacts to you—our customers—and our employees are very real. Many of us have never experienced an event like this, and all of us are watching the news and talking with others with genuine concern and questions. We are all anxious and looking for that ray of light around the corner.

Since the beginning, we have been following guidance from the Centers for Disease Control, the World Health Organization and direction from federal, state and local authorities. We have been providing daily updates to supervisors and our frontline workforce, and have adjusted operations to address any of our employees who may be in a vulnerable condition or who are simply concerned about loved ones. See’s takes great care, always, in providing a safe product and a safe working environment for our employees.

Our plants, distribution centers and retail shops are permitted and regularly reviewed by public health authorities. All retail associates are certified food handlers, and use best practices for food handling, avoiding direct contact with food and always adhering to policies regarding staying home if sick or compromised.

Recognizing the growing and important concern in response to COVID-19, we have taken additional steps to ensure customer safety that include moving to wrapped samples of our product, practicing social distancing with our employees and customers, and enhanced facility cleaning in addition to our daily and rigorous sanitation practices in plants and shops. We immediately recognized the Public Health Order of the six Bay Area counties and took steps last night to close all 40 locations subject to that direction in the impacted areas.

I want to recognize the genuine concern and caring for our employees and customers here at our home base in the Bay Area, as well Pasadena and greater Los Angeles, which is where Mary See and her son Charles founded this great company in 1921. We are a strong example of an American company that has always focused on the right things and managed to move forward and grow because we have always taken care of our employees, shown great care for our product, and done right by our customers.

We know in times like this, candy is something we turn to for comfort, and we are happy to serve you in the shops that do remain open for business at this time, as well as online through our website. I get the benefit every day of seeing with my own eyes the dedication our employees have to our customers, and I know how much our customers look to us for joy and support. We know things are changing quickly, and we will continue to provide updates as we move forward through the coming weeks. We ask you to be patient with us, with our employees and with each other, as we work through this.

Since it is St. Patrick’s Day, I’ll end with the note I placed in our See’s catalog for this season: “‘May the road rise to meet you.’ So begins one of my favorite Irish sayings. At See’s, we make sure that road leads to the best candy you can find.” Our thoughts are with all of you affected by this event and particularly those directly impacted by the illness, and we hope you and yours stay well.

Dear See’s Customers,

In recognition of the impacts of the coronavirus, the direction provided by government officials at every level, and the concern of our customers and employees, we have temporarily closed all of our retail operations open to the public. This means that the near century of uninterrupted direct sale of See’s candy has now been paused.

Because See’s has been in business for 99 years, we have a unique history. We started in 1921, and with one exception, we have been in continuous operation. Our incredible associates have been providing the best service to customers since we opened our first shop in Pasadena, California. We have been packing and mailing chocolate and peanut brittle to our customers for 98 years which is long before the internet and daily deliveries to our homes.

The one exception of our continuous retail operation was during WW II. Because we would not compromise on the quality of our ingredients, and because agricultural products were in short supply, See’s only made what we could with the supplies on hand. We would only open shops when we had product, and we closed once it was sold out.

WWII Rationing

 

Many of you would say candy is essential. Some would say it is comfort food, and we agree with all of you. We know you are devoted and want your favorites, maybe now more than ever. However, it is critical that we recognize the seriousness of this situation, and we do all we can to protect one another.

Our shops have closed, and for all other parts of our business we are taking extreme measures to protect employees. The new normal is social distancing to avoid close contact with others. We currently require 7 feet of separation at all times, for all employees. This exceeds the recommended distancing from the County of Los Angeles Public Health Department, the Centers for Disease Control (CDC) and the World Health Organization (WHO). We are setting visual and physical boundaries as well as monitoring all activities to ensure this separation is not just stated, but strictly followed.

If you know our brand, you know our motto, “Quality Without Compromise.” Those three words mean that See’s aims to exceed every industry standard at all times.

We will work hard every day to ensure that when we are able to reopen our shops, we will have uncompromising clarity and have taken every step needed to achieve the safety of our employees and customers. For now, we simply have to ask for your patience and understanding.

Our hearts go out to those affected by this illness. Stay safe and be well.

Dear See’s Customers,

We are grateful for your continued support and loyalty during these challenging times. Quality Without Compromise and providing unparalleled customer service has been our North Star for the past 99 years.

We know that you expect the very best from us, and we realize how disappointing it is that we are not able to deliver some of your favorite candies during a time that we all need comfort from a familiar friend. We sincerely apologize for this inconvenience and understand that for many of you See’s is an Easter tradition that will be missed this year.

We are committed to the health and safety of our employees, and respect the direction from California authorities, where we make and ship all of our product, to focus on staying home, staying healthy and ensuring we are all taking care of one another.

We feel it is critical to honor and prioritize those values even above what we love most, delighting you with the best candy you can find anywhere. Even during Easter (a very consequential time for our business) and even though we had already made all of our holiday product, we’ve chosen the health of our employees and supporting safe communities first.

I am particularly saddened that the hard work from our talented artisans who decorate our eggs, and the many wonderful treats that our See’s team delights in providing to you, won’t make it to your tables and baskets this year. That means that we know we are letting many of you down. When we do resume operations, we will be even more committed than ever to providing you with the freshest and best candy on the planet, paired with our exceptional service.

As a part of our core values, we feel strongly that it is important to support workers on the front line and those in need. We are finding ways to give back to our communities by donating candy to local organizations like the YMCA and Meals on Wheels here at our headquarters as well as other communities with a See’s store. In addition, we continue to contribute candy to food banks, hospital staff and first responder organizations. We encourage everyone to find a way to reach out and support those in need and those who are helping all of us.

We are honored to be part of your sweet traditions, and our entire See’s family is working hard to make sure our employees are safe and focused on the best path forward. Please make no mistake—See’s isn’t going anywhere. We’ve been around for nearly a century, and we can’t wait to serve you for another 100 years. Like you, we recognize that this situation requires our serious attention, and in our case that means taking a pause to review and make changes to our daily business, and in turn depriving you of your favorite candies. We truly appreciate your continued patience and understanding throughout this time.

Wishing you a Sweet and Happy Easter,

Dear See’s Customers,

See’s has been making delicious candy for nearly 100 years. 2020 and COVID-19 have brought challenges to us, just as it has to every business, family and organization. As we see our customers and employees as part of the See’s family, we sincerely hope you and your loved ones and friends are in good health. And for those who have suffered loss or worry, please know that we understand and share in that with you.

From the earliest days of the pandemic, we have taken every measure to protect our employees and our customers. We faithfully and diligently followed the guidance of the Centers for Disease Control and the direction of state and local authorities. We took a cautious approach to ensure our employees went home safe every day, which has been effective. We implemented temperature checks, social distancing, masks and additional sanitizing measures to ensure the utmost of safety and precaution.

The pandemic means the way we make our product had to change. Back in March, we halted production and closed shops. We would not re-open until we reconfigured our candy-making process to ensure we could keep our people safe. Because much of our candy is made and decorated by hand, we have also had to change the WAY we make some of our products. Some decorations, specific recipes or final touches on a piece required employees to be close together which has led us to make some tough decisions.

Those decisions include making the same piece, but altering a final decorative touch in a way that allows our talented See’s employees to maintain safe distancing. And, in some cases, the only way we can keep our people safe is to pause and not make some specific pieces this holiday season.

This is disappointing for us and, we know, for many of our devoted customers like you.

Every piece See’s makes has a long history, and we know you look forward to that delicious treat each season. And so, we ask that you be patient with us in knowing that pieces that look different will have the same great taste. And those pieces we will not be making in 2020 are in a candy quarantine. While we weren’t expecting to take the extra precaution at the start of 2020, we must take it to keep our employees safe.

Throughout our assortment, there are eight candies that will look different this year, five candies that will have limited availability and three candies that we will not be producing for the balance of 2020. For a full list of candies that have been impacted please head to Candy News.

Finally, the good news I will share with you is: the state of See’s is strong. We have re-opened every shop that closed. Our store sales and our Sees.com sales are both doing very well. We have brought back our store associates from a furlough period, and all of our production facilities are back in full swing. Because of social distancing, we have fewer people involved in the making of our candy, so some productivity will be impacted. But, we will be able to meet your holiday needs.

We all need more joy these days, and because delivering joy is the core of See’s business, we are proud to say—See’s will be here for you. Thank you for your support and understanding, and we look forward to having you in a shop or logging on to Sees.com so you and your friends and family can celebrate the holidays with us.

Best,

Dear See’s Customers,

What a year! We’ve gotten through a lot together, and See’s is looking forward to bringing joy to you, your families, friends, and colleagues. While we can all agree we’re looking forward to 2021, what better way would there be to end 2020 than by spreading some cheer?

With the holiday season approaching, we’re busy preparing our American made, delicious candies and holiday gifts. We are working hard to pack and ship orders quickly, but we know that during this unprecedented year there will be delays due to capacity limits with our carriers. To address the “new normal” in 2020, I’ve been committed to transparency and communication with you, our dedicated and faithful customers. That’s why I want to make sure you’re ready for the holiday rush, so you can fully experience the joy of See’s this season.

As you may have heard, shipping carriers are forecasting a record number of home deliveries throughout November and December. This means they will not guarantee delivery dates. Because we know how important See’s is to your traditions, we strongly encourage you to start holiday shopping earlier than normal. It is important to us that you, your family and friends enjoy all of the See’s you know and love this season! We are making adjustments and increasing production to do everything in our power to get your favorites sent out this year.

Starting today, November 16, our Holiday, Christmas, and Hanukkah candies are available to purchase online, in shops, and through our contactless pick-up service, Click → Pick → Go. We hope these convenient options help you take care of everyone on your holiday list. A simple gift of our delicious chocolates and candies will mean more than ever this year.

For nearly 100 years, we’ve been committed to producing quality candies without compromise and providing the best possible customer service. I am reaching out today because we don’t want to disappoint you. We know how important our holiday treats are to you, and now more than ever, we want to make sure you get what you need from See’s.

I also want to thank you for adapting with us to these unique circumstances. Quality of our product and the commitment to our employees and customers is what drives our business. To ensure the safety of our employees, we’ve adjusted how we make and sell candy. While your favorite piece may look a little different this year, the quality and taste is exactly the same. We’ve also made changes to our shop experience by enhancing protocols. But don’t worry, we still offer samples when you visit, and now they are even individually wrapped. Our goal is to provide you with the best candy, and the best service possible, while maintaining a safe environment.

Please remember to place your orders early to avoid late deliveries from our carriers. We look forward to being part of your celebrations this holiday season. Thank you for being a loyal See’s customer!

Sweet wishes from our family to yours,

Dear See’s Customers,

We appreciate your support and dedication to See’s throughout the years, and it is even more meaningful during these unprecedented times.

Since the beginning of this event, See’s has thought first about our customers and employees, working to make the best decisions to keep them safe and be a good community partner. In support of that, we have continued to monitor and adhere to federal, state and local mandates, as well as CDC recommendations. We have balanced an ever-changing landscape with common sense and a dedication to you, our customers, and the great See’s employees who serve you with pride and dedication every day.

Last week, California implemented new orders in specific regions to counteract the increase in cases and to prevent the spread of COVID. See’s has sought to stay ahead of the curve throughout this event, and we are making adjustments now in anticipation of these orders. Our top priority continues to be, the health and safety of our employees and our customers.

We know how important a visit to See’s is for all your gifting needs during the holidays, as well as bringing you much-needed joy in these challenging times. So, we are happy to tell you that we will be able to stay open. In some cases, the new orders may mean our in-store capacity is further constrained, but we are confident we will be able to continue to meet your needs, even though it may mean a little different experience and some patience.

To ensure you experience the joy of See’s this season, we want to provide you with some options to help you plan your holiday shopping. We have found that our shops are busier early in the day and recommend visiting in the afternoon or early evening where in-store traffic may be less. Our shop hours have been extended, and we encourage you to use our Shop Locator to see hours of operation.

We are also offering our Click→Pick→Go! service where you can place an order online and pick-up your treats at the shop nearest you. Visit pickup.sees.com to start your order. If that is not an option for you, we are now partnering with DoorDash where you can order a limited assortment of products to be delivered directly to your door!

We apologize for any inconvenience these new limitations may cause, and please know we are doing everything we can to continue to provide the sweet shopping experience that you know and love from See’s.

Quality Without Compromise continues to be our motto in everything we do, and our shops are an integral part of that promise. We truly appreciate your support of our business. Please continue to stay safe, and I wish you a very Happy Holiday!

Dear See’s Customers,

Our focus has always been on you, our customers. And to take care of our customers, we take care of our team. Now, more than ever, our top priority is the health and safety of you and our employees. Thank you for your support through what has been a very tough year for all of us. We have continued to adapt with a shifting landscape, to ensure we adhere to Centers for Disease Control guidelines and state and local public health direction. Even before the World Health Organization declared COVID-19 a global pandemic on March 11, 2020, we had taken the necessary steps to stay informed and will continue to do so.

As vaccines become more widely available, and as the number of COVID-19 cases decline, it is understandable that many want to start to relax. Certain states and local governments have started to ease COVID-19 restrictions. We want to take this opportunity to let you know that See’s will continue to follow guidance from the CDC and prioritize the safety and the health of you and our employees first. We will maintain safety practices in the kitchens where we craft our American-made delicious candy and in our shops where we look forward to serving you each day.

See’s will continue to require customers wear masks while inside our shops in order to protect our employees and other customers. See’s is also providing employees every opportunity to be vaccinated and play our role to improve the health of the communities in which we live and work.

Our goal is to make our shopping experience as safe and comfortable as possible for both our employees, and you, our dedicated customers. In addition, we will continue to offer our alternative shopping options, such as Click → Pick → Go, which allows you to buy online and pick up your candy and chocolate at select shop, as well as DoorDash and online purchases on Sees.com to have your candy delivered.

Your support for our safety guidelines is deeply appreciated. We thank you for your understanding and commitment to See’s in what has likely been the most challenging years of the 100 that we've been serving joy. Looking forward, we will continue to monitor the evolving situation and be vigilant in maintaining a safe environment for all.

Thank you again. Stay safe and healthy!

Best,

Dear See’s Customers,

I hope your holiday season is off to a bright start! This month, amidst the festivities, we will be wrapping up our Centennial—and as I reflect on this year, we want to say thank you for making the past twelve months so memorable.

Since 1921, See’s has proudly put you, our customers, first, and in turn, you have helped us grow, innovate and succeed. Without you, and your loyalty to the brand, this year could have turned out very differently. So, as we finish the year strong, still making the best candy on the planet—I speak for all of Team See’s when I say we couldn’t be more appreciative.

In particular, I’d like to thank you for making this year, our 100th anniversary, so special. From the thousands of creative recommendations you submitted for “What’s Your Sweet Idea?,” to sharing your sweet See’s moments on social media, to your enthusiasm for our new Limited-Time Sweets each month—this momentous milestone for See’s wouldn’t have been the same without you.

Launching a new Limited-Time Sweet each month was a first for See’s and the results were fantastic. It was so much fun to watch customers, longtime and new, excited to get a taste of each new delight. Speaking of which, our new Holiday Bordeaux™ was so popular that we are unfortunately sold out. That is a good sign that we will be bringing it back next year, as we will with many of the pieces we’ve introduced in 2021.

In November, we also released our Centennial Sweets Collection, which offers a sampling of the new chocolate pieces introduced over the past year. For those of you who have been following along our Limited-Time Sweet journey, you’ll certainly want to snag one of these assortments.

Lastly, I hope you’ve had the chance to visit us in one of our 250+ shops this season, or stop by one of our many pop-ups. Our stores are dressed to impress with seasonal décor and we have a delicious selection of festive sweets that you won’t want to miss. There is truly something for everyone—and there is nothing quite like watching a loved one unwrap a gift they love—especially when the See’s is seen!

If you are not able to visit a shop, we have great options with Doordash, UberEats and Postmates with a curated assortment or you can shop our website for delivery right to your door. With new and easy ways to pay including Klarna, Apple Pay, Venmo and PayPal, we want to make it a stress-free holiday from start to finish. While we always welcome online orders as well, and we would do our best to get your order to you or to gift recipients, please check shipping times closely, as we are quickly approaching the delivery shutoff, and have already passed it in many parts of the country.

Thank you for allowing See’s to be a part of your holiday traditions year after year—we couldn’t be more honored to be a part of all of your big, little, and “just because” moments. Happy Holidays—and cheers to 100 sweet years!

Sincerely,

Dear See’s Customers,

It's hard to believe that we are heading into the last few months of our year-long Centennial celebration! It has been a banner year, to say the least, and I’m confident we will finish it out strong. We have so much to look forward to here at See’s as we approach the holiday season. Personally, it's my favorite time of year to be in the business of making and selling joy!

In honor of our 100th anniversary, we have launched a new Limited-Time Sweet at the beginning of every month, and I hope you are enjoying each one as much as I am. In August, we released the highly requested Dark Salted Caramel, and this month’s sweet is extra special. To celebrate our incredible founder, Mary See, during her birthday month and amidst our Centennial, we've launched a festive new flavor--Birthday Cake! It's golden vanilla buttercream, deliciously draped in rich white chocolate and topped with a dash of rainbow candy sprinkles…perfect for the occasion! And as it is only available through September 2021, be sure to celebrate Mary with a piece of our take on Birthday Cake while it's here!

Speaking of Mary, and in such a momentous time for See's, I can’t help but think even more often of her motto, Quality Without Compromise, which she established during the company’s formative years. She set the bar high, and we are honored to continue upholding See’s to these elevated standards. Of course, she gave us the literal recipe for success as well...Did you know we still make several of our confections with her original recipes, such as our Peanut Brittle? They truly can’t be improved upon!

And then before you know it, we will be announcing the finalist of “What’s Your Sweet Idea?”! Giving our customers the opportunity to not only submit their delicious ideas for the November Centennial piece, but to also vote for your favorite was just a crazy notion in my head only a year ago. That's why you, our loyal customers, are key to See’s history and success as you jumped at the opportunity to submit flavor ideas for us to consider. We had over 12,000 entries and over 45,000 votes for the winning submission! I can't say much more about what the chosen piece is, but I'm sure you will be as thrilled as I am with the winner--I will even go out on a limb and say that it may be my new favorite!

Lastly, and with the holiday season quickly approaching, we hope you will consider See’s for all of your gifting needs. We’ve got you covered for Halloween, Thanksgiving, Christmas, Hanukkah, and more. There is truly something for everyone--whether it’s a sweet treat for a well-deserving client or coworker, or a special gift for a loved one. We would love to take care of your seasonal gift needs and believe our value is better than any other you can find.

Behind the scenes, we are ensuring every possible way to get our candies to you as efficiently as possible. Our shops and online experience are always standing by. And now, we offer DoorDash for local delivery from shops, in addition our very convenient Click, Pick, and Go service to order ahead and pick up in shops.

With that, I thank you all for being such loyal customers and for your continued support as we work together to both operate safely and to bring you the joy we all need now. Wishing you all a happy and healthy start of the holiday season!

Best,

Dear See’s Customers,

It’s hard to believe that we are halfway through our Centennial year! 2021 is flying by, and I know I speak for many of us when I say that I’m so happy things are starting to return to normal.

I am back to one of my favorite routines-visiting shops, and it feels great. I love to hear how See’s plays a role in your family traditions, how we have brought you joy when you needed it most, and of course, chatting about your favorite pieces. Our first See’s Principle is: Serve Customers With A Smile. What that means is that we are happy to take care of customers, and if we’ve done our job, you are smiling, and so are we. Your support is the reason why we are still here, selling the best candy on the planet, 100 years later. And for that, we thank you.

As for our Centennial celebrations, I hope you are enjoying the new monthly Limited Time Sweets as much as I am. Each time we launch, I find that I have a new favorite piece! We appreciate the rave reviews, and some, like the Chocolate Coffee Beans sold out too quickly, and we had to produce more. Peet’s Coffee and Guittard Chocolate Company were great partners for this product, and we look forward to their continued partnership in the future.

To honor Mary See’s original recipe and fan favorite, Peanut Brittle, the Almond Brittle with a Kick was a modern take on a classic. Although Mary had already perfected the original Brittle nearly 100 years ago, we were excited to spice things up a bit. We also hope you are all enjoying the new Peanut Butter Bites. These were highly anticipated and we look forward to your reaction to this piece.

Father’s Day is quickly approaching, and I know we are all looking forward to the Fourth of July. With vaccinations readily available, it may be the first time since the pandemic began that we are able to safely gather with friends and family. We are not only celebrating the independence and promise of our country, but also for ourselves as life is getting back to some sense of normalcy.

Finally, I would like to say that at See’s we continue to focus on our employee and customer safety as the number one priority. Regulations and requirements continue to evolve as the spread of COVID-19 has slowed, and many people are getting vaccinated. In all of our facilities we will continue to review, update and improve our protocols to maintain health and safety. We can all agree that the only constant over the last year has been change. I’m very thankful we have all navigated to this point and am looking forward to the rest of the year with all of you!

Thank you all for being such loyal customers and for your continued support.

Best,

Dear See’s Family,

With summer coming to an end and the holiday season approaching, we are excited to be part of your upcoming celebrations. From Halloween to New Year's, and all the joyous happenings in between, you can always count on us to not only be a part of your tried and true family traditions, but to help create new ones as you spend time with family and friends.

Speaking of the joyous happenings in between, our founder Mary See's birthday is right around the corner, and we want you to be part of this occasion as we celebrate! We wouldn't be here 101 years later if it wasn't for her and those delicious recipes that make the candies you love. To honor her, a special Deal of the Day will be offered from 9/10–9/17. We invite you to visit one of our shops each day, or check online, to learn more about these sweet deals.

Since 1921, when Mary and Charles See founded our American-made company, our priority has always been to make the best candy on the planet, all while honoring our motto: Quality Without Compromise. Even as supply chain issues continue to impact businesses across the globe, we're committed to serving you—our customers—the See's candies you know and love.

Along with supply chain issues, we are also continuing to see ingredient prices increase. While some companies might see opportunities to cut costs by using lower quality options or offering substitutes, here at See's we will always be dedicated to preparing our confections with only the finest and freshest ingredients. Just as we have done for 101 years.

Earlier this year, we faced a challenge with raspberries that affected a few of our special candies. The specific varietal we've used for decades was specifically chosen for the perfect balance of sweet and tart, color, and texture. We found out that this key ingredient was in short supply, so true to our motto we made the difficult decision to pause production earlier this year on some of your favorites. We did this because of our commitment to you and refusing to compromise on quality. I am happy to say that our supply is now back, and production is at full capacity for the Fall and Holiday season.

We also have something new! Next time you are in one of our shops or on sees.com, be sure to check out our Limited-Time Sweet: Dark Orange Truffles. This unique flavor stands out in our rich and decadent chocolate truffle lineup, offering a tangy and sweet soft orange center covered in See's iconic dark chocolate. Our team worked hard to bring this new sweet to life, and it tastes amazing. It might be one of my new favorites!

Thank you for your continued support as loyal customers. We look forward to bringing you, and your loved ones, more joy, treats, and sweet memories for many years to come.

Sincerely,

Dear See’s Family,

2020 needs more good news—and here’s some from See’s: We are back! I am happy to announce that as of this week, every See’s shop that can be open, is. Less than 10% of our stores are in mall locations where the mall itself is not open, but every other See’s shop is operating for pick up service at the least.

See’s is, in my view and the view of many of you, essential. You need joy, and we provide it. We have truly appreciated your patience and the words of concern, care, and now, happiness, as we’ve taken time to prepare and adjust to the safe operation of our stores. I said early on that we will not trade employee health for sales, and we’ve kept to that.

Most of our locations are currently open for pick up service only, but we are starting to bring customers inside a limited number of shops and plan to add more each week. It has been a pleasure to work in our shops again and do what we do best—provide great customer service and bring you fresh, American-made delicious candy.





It is inspiring to see how hard our teams have worked in our kitchens and in every part of the business to make the candy that has made See’s famous and get it back in shops. As President and CEO, I am very fortunate to work with our committed and talented team who are looking out for one another, operating safely, and getting us back to what we do every day.

Finally, at See’s, giving back is important to us. To thank our customers and communities, we started donating candy at the onset of the crisis. One of the things we are most proud of is that our candy is made fresh, and we don’t add preservatives. So, faced with the choice of throwing candy away because stores were closed in March, we mobilized to identify organizations that could put our wonderful product to use.

We’ve donated hundreds of thousands of pounds of See’s candy to nearly 250 organizations throughout the west. Nearly one million people have received a See’s treat through a food bank or from a charitable organization, hospital, or school to which we’ve delivered candy. Kids and families, front line health care workers and first responders, and people in need of a smile have received our product and they’ve told us how much they appreciate it. The thanks on social media and in the letters I get to read are heartfelt and moving. It is an honor to serve so many who make a difference in our communities, and we will continue to support organizations that can use a smile.

Thank you for your patience and continued support as we’ve gotten through this difficult time. We are excited to put on our masks, wear the See’s name proudly, and get back to the business of providing you with the best candy you can find anywhere.

It’s good to be back.

All the best,